Our Photo Models

What started as a one-time campaign has now become an integral part of our company culture. The idea behind it: At Comazo, it’s not professional models who present our favorite underwear, but the people who accompany it every day – our employees. The campaign began several years ago with the desire for more authenticity. Moving away from perfectly staged productions and toward real people with real stories. Because at Comazo, favorite underwear is not only developed and produced – it’s also worn. By people with very different bodies, personalities, and life realities. Over time, numerous photo shoots have created authentic images that show exactly that: there is no such thing as too big, too small, or too curvy for favorite underwear. It’s about feel

Family & Friends

It quickly became clear: Comazo doesn’t end at the office door. Family and friendships are just as much a part of our everyday lives as work itself. That’s why we expanded the concept – from employees to Family & Friends. People from the close circles of our team step in front of the camera as well, share special moments, and make visible what Comazo stands for: closeness, trust, and togetherness.

Another part of the campaign is especially important to us: the budget we save by not working with professional models is donated to social institutions. In this way, we combine authentic communication with social commitment – without big words, but with real impact.

What began as an idea has become a mindset. And that is exactly what makes the campaign more than just a photo shoot: it is a reflection of our values.